Interesting to talk to Mark Dempsey from HP Industrial about corrugated packaging, especially since more and more converters and packaging printers are interested in full-printed boxes.

This is a super fun workflow walkthrough by Gershon Alon and Diego Diaz. Enjoy!

Today's Bonjour is with Noam Zilbershtain, the General Manager for HP Indigo. We had a super casual conversation about coffee habits in the mornings, jetlag, and, of course, technology.

Robots are essentially dumb; therefore, they need more than anything else tailored software to make them productive tools. When Diego Diaz joined HP, he needed to develop further automation solutions for HP. At DSCOOP Indianapolis, HP, for the first time, presented what they had been working on for over a year. The AMR is here, and it's not just a licensed robot but a robot tailored to HP PrintOS and, in particular, Production Beat. The robots make Lights Out Productions an almost reality, and what HP has in development further down the road is the promise of new technology solutions making print even more automated. This is a MUST-SEE film from us!

"We are only at the beginning," Noam Zilbershtain says when talking about the opportunities with digital print - and we are talking to a very confident General Manager. Noam Zilbershtain is a super nice and open person who walks into you - easy to talk to, and still with great opinions about the market and how he and his team can drive HP in the right direction. We also get a chance to talk to Noam Zilbershtain about the war in Israel, about liking people, and, of course, he gets an option to mention football :-)