Ep 49: Why Embellishment Is a Business Strategy with Christine Yardley

In Episode 49 of Taktiful Tuesdays, Eric Vessels sits down with Christine Yardley, president of PrintPanther Direct and founder of Eat, Print, Love, for a conversation about how embellishment moved from a cool effect to a serious business strategy.

Christine shares how her work in high-impact presentations led her into embellished print, why COVID became a turning point for more meaningful print, what many printers still misunderstand about the opportunity, and how community and education can help move the industry forward. From bespoke branding to sample programs and standout print experiences, this episode is packed with practical insight for printers, marketers, and brands that want print to create more value.