"We are only at the beginning," Noam Zilbershtain says when talking about the opportunities with digital print - and we are talking to a very confident General Manager. Noam Zilbershtain is a super nice and open person who walks into you - easy to talk to, and still with great opinions about the market and how he and his team can drive HP in the right direction. We also get a chance to talk to Noam Zilbershtain about the war in Israel, about liking people, and, of course, he gets an option to mention football :-)

In the second interview with Gershon Alon, we go a little deeper into what Production Beat is. One of the most important changes is that Production Beat is vendor-agnostic. You can add any machine to Production Beat and measure everything - machines with HP technology and even legacy hardware, as HP offers readers and sensors. Super cool!  

In the first of two interviews with Gershon Alon, we ask him what differentiates the normal interpretation of workflow/automation, and how HP sees it. This interview is supposed to lead up to our second interview, where we talk about Production Beat, but also to understand the four pillars Bob Raus explains in the interview we did with him - also from the HP PreDrupa event in Indianapolis. Dig in!

At the HP PreDrupa event, the new HP Indigo 120K was released - a machine offering high quality and higher productivity than previous generations. 6,000 B2 sheets an hour, and many new AI features built into the machine, making it even easier to operate. Anat Ruhrberg and I have a walk while we talk about the 120K and the new 18K - two impressive machines targeting two different markets. Jump in :-)  

The Tech Fair is a tiny yet important corner of the DSCOOP hall, where HP's PreDrupa event also took place. HP's Nimrod Cohen allowed us to learn what Tech Fair is about, and in short, this is where new products and ideas are shown. The examples at the PreDrupa were direct print on aluminum cans, HP Indigo transfers, Conductive print, and much more, but listen to what Nimrod Cohen shared with us in this video!